The clinicbarcelona.org website, the Campus Clínic’s window on the Internet, consolidates its present as a benchmark health website, reaching 6,875,614 users and 13,410,519 page views, figures that match those of 2021. The website, launched in July 2019, experienced strong growth in 2020 and 2021, due to the rise in interest in information during the pandemic, and is committed to quality content, opting for new formats such as interviews and podcasts. In addition to being the institutional website of hospital and the IDIBAPS research centre, ClínicBarcelona offers accurate information for professionals and patients in the PortalCLÍNIC programme, a commitment to health literacy through transmedia content.
On the one hand, the clinicbarcelona.org website has become a reference tool for research on any health topic and, on the other, a new window on the world for the CLÍNIC. Patients and professionals are the two main audiences around which the website information is structured. The quality information helps reduce patient uncertainty, minimizes the psychological effects of illnesses, introduces healthy habits and improves compliance with treatments, which leads to better health results. At the same time, the website provides quality information aimed at professionals who want to learn about the Clínic’s activities in this field.
Clínic Barcelona.org received the Avedis Donabedian 2019 award for the best health website, and the PortalClínic the award for the best communication action from the Association of Journalists in 2018.