Context
- Cancer accounts for nearly 1/4 of all annual deaths in the WHO European Region. This is set to increase by more than 34% by 2040.
- Inequalities exist in cancer prevalence and outcomes, with lower SES groups suffering a greater cancer-related burden.
- Risk factors for cancer and other non-communicable diseases are multiple and additive in effect.
- Cancer care poses an unsustainable burden on health systems. Effective, multi-pronged, large-scale prevention approaches are needed.
- The WHO BRIEF manual promotes an integrated screening and brief interventions (SBI) approach to dealing with multiple lifestyle risk factors in unison.
What is PEACHD?
PEACHD is an EU-funded Action Grant focussed on primary prevention of cancer, which will operationalise and adapt the WHO-EU BRIEF approach to reduce risky lifestyle behaviours, such as smoking, alcohol use, unhealthy diet and physical activity.
The action grant will develop, tailor and pilot multi-site implementation strategies for screening and brief intervention on modifiable lifestyle behaviours, with special attention to people with low socioeconomic status, migrants, and Ukrainian refugees, in three European countries: Czech Republic, Poland and Spain.
Concretely, PEACHD will:
- Develop and tailor implementation strategies for a face-to-face intervention and digital tool to tackle the main lifestyle behaviours that increase the risk of cancer (and other NCDs);
- Run a pilot to study the programme feasibility in the general population, low-SES groups, and displaced individuals; by training health professionals, social workers, community care providers, and Ukrainian professionals in the intervention and promoting of the digital tool;
- Seek synergies, align with and support the EU Joint Action on Preventing Cancer and NCDs (JA PreventNCD) and other EU4Health action Grants, and EU initiatives in the area of cancer prevention.
Main Outputs
- Guidance on implementation strategies and design of SBMI on multiple lifestyle risk factors.
- Practical decision-making tool to tailor implementation to diverse settings and adapt SBI programmes to individual lifestyle risk profiles.
- Digital tools for self-screening and self-management of lifestyle risk factors.
The PEACHD Partners
- The Clinical Addictions Research Group (GRAC-GRE), in the Clínic Research Foundation Barcelona -August Pi i Sunyer Biomedical Research Institute (FRCB-IDIBAPS, ES) - Project Coordination (WP1), Pilot Study Coordination (WP5) & Communication (WP7)
- Portuguese National Institute for addictive Behaviour and Dependencies (ICAD, PT) - Stakeholder consultation and alignment (WP2)
- Tobacco Control Unit, Catalan Institute of Oncology (ICO, ES) - Needs and Gap analysis (WP3)
- Programme on Drug Abuse, Catalan Public Health Agency (GENCAT, ES) - Implementation strategies (WP4) + Catalan pilot (WP5)
- Department of Psychiatry, Warsaw Medical University (MUW, PL) + Caritas Poland - Polish pilot (WP5)
- Charles University, Prague (CUNI, CZ) - Czech pilot (WP5) + Project Evaluation (WP6)
PEACHD timeline
PEACHD runs from February 2024 to January 2027, and is divided into 3 main phases: 1) Tailoring and preparing implementation strategies, 2) Piloting the PEACHD tailored interventions, 3) Analysing the results and drawing out lessons for future initiatives:
Funding Acknowledgement & Disclaimer
This work is produced under the PEACHD contract (Grant Agreement No. 101129260) with the Health and Digital Executive Agency (HaDEA) of the European Commission.
The information and any opinion set out in this material reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Contact details
- Project Coordinator – Silvia Matrai: SMATRAI@recerca.clinic.cat
- Project Communications – Fleur Braddick: FMBOOTH@recerca.clinic.cat
- Project PI – Hugo López-Pelayo: HLOPEZ@clinic.cat
Project Website and Further Information
- Website: https://peachd4health.eu/
- EC Project web page: https://health.ec.europa.eu/non-communicable-diseases/cancer/europes-beating-cancer-plan-eu4health-financed-projects/projects/peachd_en
- LinkedIn: https://www.linkedin.com/in/peachd-project-023b40348/
- Bluesky: https://bsky.app/profile/peachd4health.bsky.social
